Sales, service, localization - the mantra for success

Shaanxi Automobile Holding Group is eyeing one-third of its vehicle sales from overseas markets

Shaanxi Automobile Holding Group Co Ltd, the only heavy truck producer in western China, has been expanding its overseas business on the back of its growing market share in the domestic market.

As the country's Belt and Road Initiative brings increasing opportunities overseas, the company, which is also called Shaanqi Holding, will strengthen its sales and service networks and implement a localization strategy to increase its market.