CNN's Quest in China studying market for business travel

Richard Quest, the CNN anchor, insists there is nothing fake about his larger than life on-screen personality.

"Oh yes, absolutely. You couldn't do it an hour a day, five nights a week and 260 shows a year, if it wasn't the real you," Quest, 54, says.

"It might be an exaggerated version, but I am not playing a part. The viewer would eventually see through you as being a fraud."