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Showing its Chinese DNA

By Sun Yuanqing ( China Daily ) Updated: 2016-07-01 07:52:16

Once known as a maker of qipao, Shanghai Tang is now eyeing a global audience as it aims to project the image of a dynamic country. Sun Yuanqing reports.

For many fashion-conscious women in the country, China-inspired fashion is always one of the go-to choices for special occasions, but can it fit in an everyday wardrobe?

Shanghai Tang, a Hong Kong-based brand, is trying to provide the answer, and recently held a preview of its 2016 autumn/winter collection in Beijing, the first by its new creative director Raffaele Borriello.

Showing its Chinese DNA

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