CEOs promote strategies based on innovation

The chief executive officers of Chinese companies highlight innovation as a top strategic priority and the key to driving growth - more so than their global counterparts, according to a KPMG report.

The report - the 2016 China CEO Outlook: Now or Never - features the China-specific findings from a global KPMG CEO report, which interviewed 1,268 CEOs worldwide, including 129 from China.

Despite operating in different industries, one common theme emerged among the responses from chief executives in China: Innovation will be a crucial driver of growth over the next three years.