Iceland jersey sellers running short

Iceland's improbable run in soccer's European Championship has drawn parallels with Leicester City's remarkable Premier League title win. And like it was for the English champion, the Nordic country is finding it hard to meet unexpected demand for its jerseys.

Iceland, a country the size of Leicester with a population of about 300,000, is playing in its first major soccer tournament. It shocked the world on Monday by eliminating heavily favored England with a 2-1 victory in Nice, France. The result cost England coach Roy Hodgson his job and meant even more orders for Sport Company Ehf, Iceland's official jersey distributor, and Errea Sport SpA, the Italian sportswear company that makes the apparel.

Iceland's national stadium has a capacity of 9,800, and Sport Company had estimated demand for jerseys to be about triple that amount, according to its general manager, Thorvaldur Olafsson. That's proved to be woefully short as Iceland took off on a surprise run to the quarterfinals, where it will meet host France on Sunday.