He loves me, he loves me not

A heartthrob's sex scandal is not only a cautionary tale for showbiz celebrities and their fans, but a lesson in the changing codes of conduct in our fast-paced and highly connected society.

This could be the most trivial breaking news of the month.

While a movie star's sex scandal can hardly excite someone who's never viewed such public personalities as role models, the ensuing discourse is fascinating because it provides a perfect window into the changing social mores in an era when nothing seems constant.