Sincerity more important than publicity stunts

A VIDEO SHOWING CHEN XINGJIA, the Party chief of Badong county, Central China's Hubei province, skydiving to promote local tourism has gone viral on the internet. Beijing Youth Daily commented on Thursday:

Known by many as an internet celebrity because of his efforts to promote local scenic spots, Chen seems to be different compared with many in his position, most of whom are unlikely to skydive or sing on stage for a public cause as he did.

Instead of inviting real showbiz celebrities to promote tourism, which can cost a lot, the county head has chosen to do it all by himself. However, this is working just as well, as the local hotels are often fully booked, thanks to his online popularity.