Shift in movie-watching culture also driving China to the top

It's only a matter of time before China overtakes the United States to top the world's movie market, in terms of box-office returns, says 20th Century Fox's China office head.

Data released by the country's movie regulator show that China had around 32,000 screens by the end of 2015, an increase of approximately 8,000 from the previous year.

Predicting that the number will cross 40,000 in a short time, Sirena Liu, managing director of 20th Century Fox China, says that China's market potential will come not only from the cinema building spree but also the shifting of the movie-watching culture.