Western filmmakers partner with Chinese firms

Ingenious Media, a UK company, reached a $200-million deal with the Chinese fund Hejing Culture to form a joint venture to coproduce and cofinance a slate of films, according to the two companies.

More and more global media companies and celebrities are seeking Chinese partners, looking favorably at China's investors and huge consumer market.

Ingenious and Hejing said this venture marks the first step in what they hope will be a long running partnership. They expect that a number of projects that result from the agreement will qualify as official Chinese coproductions.