InSinkErator eyes green consumers

Garbage disposal company plans partnerships, manufacturing plant and sales brands

InSinkErator, the manufacturer of garbage disposals and instant hot water dispensers, plans to open another 10 sales branches in Chinese cities including Xining, Urumqi and Jilin.

Chad Severson, president of InSinkErator, which is a subsidiary of the United States-based Emerson Electric Co, said that the company aims to seize long-term market share among the country's fast-growing middle-class consumers who have surging demand for green products in their homes.