Woman Vblogger's success may be one-of-a-kind

Over the last weekend, I binge watched the most famous Chinese video blogger Jiang Yilei who has reportedly turned her short videos into a business worth hundreds of millions of yuan, in just a matter of several months.

Of course, there has been market talk about plans to replicate her modus operandi and there could be hundreds of Papi Jiang, her online moniker, soon.

While I watched Jiang talking in rapid-fire Mandarin and Shanghainese occasionally peppered with English phrases and vulgarities, I began to see her business potential that has attracted millions in venture capital and advertising.