That Chinese touch, to woo more domestic consumers

China represents "incredible potential" for The Walt Disney Co and Thursday's opening of Shanghai Disneyland offers the entertainment giant a chance to boost its brand in the world's most-populous film market, Bob Iger, chief executive of Walt Disney, said on Wednesday.

Disney movies including The Lion King and Frozen are popular in China, but Shanghai Disneyland plans to create a stronger connection to Chinese consumers.

"China obviously represents incredible potential for Walt Disney," said Iger. "We've considered many ways to approach growth in China. Nothing is as impactful, nothing creates a connection to our stories, to our brands, to our characters, as a theme park experience."