Cartoon cow smiles on Lanzhou Lamian fortunes

The city government of Lanzhou, Gansu province, unveiled the cartoon image of a cow on Saturday that will officially represent the area's traditional dish, a beef and noodle soup known as Lanzhou Lamian.

The campaign aims to strengthen the Lanzhou brand and bring more cash into the industry. Lanzhou Lamian is popular nationwide for its convenience and low price.

The cartoon image to promote the dish is a whimsical cow that uses various colors to signify ingredients, including scallions, noodles and capsicol.