Volkswagen gets tough on competition

German auto giant sets out strategy to consolidate its leading position in the world's largest market

Volkswagen AG's CEO Matthias Muller has made clear the company's commitment to rolling out more cars specifically designed for Chinese drivers, in a move to consolidate the German automaker's position amid increasingly fierce competition in the world's largest auto market.

Speaking in Beijing last week, Muller said the company's regional operations would work to get a better understanding of the demands of customers in specific markets, including China, as part of Volkswagen's "Strategy 2025".