Officials' embrace of TV show good way of rebuilding province's image

SHANXI TELEVISION, the provincial broadcaster in North China's Shanxi province, recently introduced a live show in which the Party chiefs or mayors of 11 local cities competed with each other to promote their cities to tourists. Rednet.cn comments:

The producers of the program said they hoped to "show the audience a positive, progressing Shanxi" and rebuild the image of the province, which has been damaged by a number of high-profile corruption cases and economic decline in the past few years.

It is a good idea. By appearing on the show, the Party chiefs and mayors not only gave the audience a good impression of themselves and their cities, but also displayed their confidence and determination to rebuild a good political ecology in the province.