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Racism comes out in the wash

By Raymond Zhou ( China Daily ) Updated: 2016-06-06 07:30:55

A racially insensitive Chinese advertisement pokes open the gaping hole of ignorance and class-based bigotry, which is a growing challenge in our age of globalization.

The controversy surrounding an advertisement for a Chinese detergent is the latest in cultural mismatch in the progress for globalization.

Qiaobi, the detergent brand, posted a video commercial that portrays a young black man being thrust into a washer. Out comes a fair-skinned Asian, the kind of androgynous pop idol that represents the trend for male beauty in China.

Racism comes out in the wash

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