Luxury brands struggle to attract Millennials

Internet generation has more debt and more awareness of other brands

Seducing hyper-connected "Millennials" poses an increasing challenge for luxury brands, which find their markets slowing as young, skeptical consumers force them to rethink strategies.

Goldman Sachs estimates that 92 million Americans are in the Millennial generation - born between the early 1980s and the 2000s - surpassing the famed cohort of postwar Baby Boomers who are now approaching a geriatric phase.