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Community advertising should benefit homeowners

By Ma Zhiping | China Daily | Updated: 2016-06-02 07:48

Various advertisements are sometimes so disturbing that I habitually switch them off as soon as they appear on my cell phone, my laptop or personal computers at home and in the office.

But the freedom of choice is not always there. I simply cannot ignore the advertisements that are posted and regularly updated at the entrances of my residential community, and the lobby and elevators of my apartment building.

The advertisements, most shown on video screens and on framed boards, present everything considered to be the daily necessities of life - food and beverages, fashion and healthcare items, overseas education and financial services, new home project promotions and luxury cruise tours, and special sales announcements from internet retail giants like Alibaba Group Holding Ltd and JD.com Ltd, to name just a few.

Community advertising should benefit homeowners

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