False comments undermine trust in e-commerce

SOME e-commerce stores pay people to write five-star comments to promote their business. The practice is detrimental to the domestic e-commerce industry, says Beijing News:

The booming of e-commerce in China has multiple causes. Online shops can sell goods at cheaper prices because they do not need to pay rent; more importantly, their trading record is more transparent as a customer can see what previous buyers have to say.

If the trade record of an online shop is found to be falsified that will deal a fatal blow to trust, which is the basis of the online business. When people lose trust in online shops, online commerce will in turn wither.