Brave bid to break jinx

On a big screen at a downtown Beijing mall, the world's first and most-powerful mutant wakes up after a long slumber.

"Everything they've built will fall. And from the ashes of their (humanity's) world, we'll build a better one," says the titular baddie of the upcoming superhero film X-Men: Apocalypse.

The trailer was broadcast on the screen, attracting hundreds of viewers.