Elegant toilet culture to boost tourism

Thursday is China's sixth National Tourism Day. China's domestic tourism market has been booming in last decade, with a 10 percent annual growth on average and spending is expected to reach around $890 billion by 2020.

However, the bottleneck in China's domestic tourism market is now none other than its "inadequate, dirty and chaotic" toilets. As Li Jinzao, head of the China National Tourism Administration, has pointed out, a dirty toilet destroys the efforts of all kinds of tourist resort promotions and their negative impact is hard to erase.

That was why, the CNTA launched a nationwide three year "Tourism Toilet Revolution" in January 2015, with the goal of building and reconstructing 57,000 public toilets by the end of 2017. Only last year, more than 20,000 new toilets were built.