Youku launches content drive amid digital war to woo viewers

Virtual reality as a topic is often discussed at film events in China, of course, with an associated question: What should be broadcast via VR?

But with the country's leading online video operator Youku releasing its VR development plan in Shanghai on May 11, Chinese filmmakers may now have an answer.

A trailer of Black Fairy Tale, which stars A-list actor Huang Xiaoming, was also shown by Youku at the VR Wonderland on that day. The thriller is China's first short film totally based on VR technology and allows viewers to choose their own angles to watch it.