Road to business success passes through mainland
The irony is not lost on Yeh Chih-yu. Quitting his university mass communication course opened up an exciting, though unconventional route, into communication.
Bored by his course work, Yeh, 34, threw fate to the wind and started from scratch as a floor sweeper for a TV production team. A decade later, he had become a major television director in Taipei. But the urge to try something new was not sated. He yearned for the challenge of an even bigger market than the island. More important, he wanted people on the Chinese mainland to experience what he describes as southern dominated humor.
"Humorous works on the Chinese mainland are dominated by the northern style right now - like crosstalk in Tianjin, and comic skits and errenzhuan, a song-and-dance duet performance popular in Northeast China. So I am trying to let more people know and appreciate the southern style of humor, especially humorous works from Fujian or Taiwan."
