Afloat, Chinese style
By Xu Lin | China Daily | Updated: 2016-05-18 07:55
An international giant teams up with Chinese partners to create a new domestic cruise line, as a growing number of Chinese tourists take to the sea, Xu Lin reports.
The global cruise company Carnival Corporation & plc, expects to jointly launch a domestically owned cruise brand in the Chinese market, in cooperation with Chinese corporations.
The brand is expected to be operating in the market sometime in 2018. Pending market research will determine where that joint venture will be positioned in the marketplace, according to Arnold W. Donald, the group's president and CEO.
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