The coming caffeine rush

China will continue to offer potential for high growth to coffee beverage players, experts said.

For, new consumers are being continually attracted to support the ready-to-drink or RTD coffee and coffee pod machines, they said.

Hope Lee, senior analyst of Euromonitor International, said increasingly, coffee beverage players are looking beyond younger consumers and white-collar workers in big cities to expand the market. Some people in second-tier cities have already picked up the habit of drinking coffee.