Disney brings new thrills in theme park battle

Fans of the world-famous theme park started scrambling for opening-day admission long before the scheduled opening of the Disney Resort in Shanghai on June 16.

The project is the largest of all cultural exchange programs signed between China and the United States, and it will not only have far-reaching influences on the global theme park market and the development of China's cultural and leisure industries, but also on the hospitality industry, cultural creation industry and other service industries in the Yangtze River Delta.

The Walt Disney Company had long had its eyes on the Yangtze River Delta, the most developed, most densely populated and most market-radiant area in China. The opening of the new site helps consolidate Disney's position as one of the world's top three theme-park companies, and the operation in China is even likely to significantly avert the decline of the multinational's global business.