Argentina targets Chinese oenophiles

On a sunny Thursday, just around the Malbec World Day on April 17, Jevgenils Suscinskis, regional director of EMEA/APAC region at Bodega Achaval-Ferrer, sprang a surprise on oenophiles in Shanghai. He brought bottles of Argentina's world famous Achaval Ferrer wines for tasting, to celebrate their launch in China.

Suscinskis said he has ample confidence the affordable wine, considered among the finest of Argentina, will be welcomed by China's seasoned consumers, given its value-for-money proposition. Some of Achaval Ferrer wines sell for more than 1,000 yuan ($153.8) per bottle.

What he is not certain about, however, is which among the aged wines, the ones with higher tannin and the younger ones would sell the most in China.