Generation We

In the late-1990s, the "weblog" (mercifully shortened to "blog" early in its incarnation) vastly changed the way people grappled with the emergence of the internet, particularly in the West. Whether it was a personal diary or a round-up of the coolest links, blogs served as a great way to navigate the modern world and the then-unmapped World Wide Web.

Fast-forward two decades and a new force has undeniably taken hold of the modern internet: social media. Globally, an astounding 92 percent of people online have at least one account on a social network, according to the latest figures from research institute GlobalWebIndex (GWI).

Nowhere is this more pronounced in scale than in China, whose 688 million internet users is more than double the population of America. For blogging in particular, Weibo, launched in 2009 as Sina Weibo, has remained an influential platform in the country. The latest GWI figures also show that since the emergence of WeChat in 2011, 64 percent of Chinese internet users across all adult age groups now use the service - and numbers are even higher (68 percent) for those from the ages of 25 to 44.