Sock trade proves comfortable fit for Jilin

When opening a wedding bouquet candy box, couples can find two pairs of red socks folded into the shape of roses. Compared with wedding candy, giving socks as gifts to couples seems more memorable.

As one of the sock manufacturers at Jilin Northeastern Socks Textile Industrial Park, Sun Xiaotian started his business after graduating from a Japanese college in 2002. Innovative styles and unique vision have made his products popular in the market.

With 30 staff, Sun achieved sales revenue of 8 million yuan ($1.23 million) last year, and achieved a profit margin of around 20 to 30 percent. Now the company is discussing exporting its socks to Russia.