Online search listings should be regulated by Advertising Law

ON MONDAY, investigators looking at the role played by the search engine Baidu in the death of a college student announced their conclusions. A comment on ifeng.com said on Tuesday:

Some analysts have tried excusing Baidu for its faults, claiming Wei made the decision to go to the hospital and Baidu only offered search listings.

They should read the conclusion of the investigators, namely that Baidu's paid rankings, from which it profited by listing search results according to the money companies paid, had a decisive influence on Wei's decision.