Province seeks 'migratory' seniors

Heilongjiang promotes northern benefits as a way to enjoy cooler summer season

China's northeastern province is aiming to position itself as a summer destination for the elderly in a bid to boost tourism income and revive its economy.

"We have attempted to discover the migratory patterns of seniors," said Sun Yongbo, vice-governor of Heilongjiang province. "Currently, many seniors from Heilongjiang travel to Sanya, in southern China's Hainan province, for the winter. In a similar way, we aim to attract seniors from all over the country to spend their summers in Heilongjiang."