US luxury goods firm seeks to beat European brands in China

Yann Bozec, chief executive officer-Greater China, Coach, the global leather goods and accessories major, is targeting $610 million in revenue this year from the local unit.

Bozec believes China's discerning luxury customers can help the company achieve its goal.

Of all the luxury brands in China, Coach boasts the most number of followers on WeChat, the popular mobile messaging application.