Catching 'em young

Young product designers in China are on the cusp of rapid growth as the domestic manufacturing sector craves innovation and homegrown brands.

"It is easier for young designers to create products that would appeal to their contemporaries who are becoming a major force as consumers," said Huang Junyi, a 24-year-old graphic designer.

"Many online platforms help design students and fresh graduates to seek business opportunities, which encourages young designers to start their own businesses," said Huang, who co-founded GRI Creative Studio earlier this year.