Ongoing passion for fitness offers healthy returns to startups

How much would you like to pay to cultivate a healthy habit that will keep you fit?

My personal trainer at the gym charged me 5,500 yuan ($850) for a 30-hour bodybuilding course, and when I tried to bargain, he cut me short, "Would you bargain with your doctors over medical costs if you fall ill?"

Though somewhat rude, he made a point: Health is invaluable, and it cannot be measured by money.