Baidu promises to support family

Baidu will fully support the family of a college student who died after he sought treatment at a hospital advertised on its online search engine, the information giant said.

"We will fully support the family of Wei Zexi ... if there is any misconduct by the hospital found during the investigation," according to Baidu Tuiguang, Baidu's pay-per-click management platform, in a statement on Sunday.

The company said it has sent its condolences to Wei's family.