Maserati vrooms onto top e-tailing platform

Successful, first-time online sales boost Italian luxury carmaker's confidence about business prospects with Chinese car fans, says its chief

It has become a trend for automakers to sell vehicles through e-commerce platforms in China, the world's largest vehicle market and the second-largest for premium cars. Maserati SpA, the Italian luxury carmaker, is no exception.

So, the Fiat Chrysler Automobiles NV subsidiary teamed up last month with Tmall, the online retail arm of Alibaba Group Holding Ltd, to sell its first-ever sport utility vehicle online.