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Swiss watchmaker bucks the trend

By Sun Yuanqing | China Daily | Updated: 2016-04-29 08:18

While luxury retailers in China are facing a tough time, there are still exceptions. Swiss luxury watchmaker Roger Dubuis is one of them.

During the anniversary promotion of the Beijing SKP mall - China's top-performing luxury department store - on April 16, Roger Dubuis led the luxury watch segment, scooping up sales of 14 million yuan ($2.16 million) in a single day.

Though a lot of established luxury brands are closing stores, this relatively nascent brand with five boutiques in China and 21 worldwide is still targeting new locations.

Swiss watchmaker bucks the trend

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