Rolls-Royce brings darker edge with new series

Rolls-Royce Motor Cars has brought three highly bespoke models to Auto China 2016. The Ghost Black Badge series, which debuted in Asia this month, is technically and aesthetically the alter ego of Rolls-Royce: darker, more assertive, more confident and powerful, and more demanding.

The unveiling of the Black Badge series is a truly transformative moment for Rolls-Royce. The British luxury brand is delivering an unparalleled presence at the 14th Beijing International Automotive Exhibition by presenting the Wraith Inspired by Music, the third model completing a striking and distinctive bespoke trilogy, and the Dawn, a younger, more social model.

Torsten Mueller-Oetvoes, CEO of Rolls-Royce Motor Cars, said, "With Black Badge we have created the most commanding presence on the super-luxury landscape. Black Badge is an attitude to life, an aspect of the Rolls-Royce brand that appeals to those risk takers and disruptors who break the rules and laugh in the face of convention.