Popular eatery's duck takes flight online

Quanjude, China's iconic restaurant chain for original Peking roast duck with a history since 1864, has embraced the nation's "Internet Plus" strategy, with a new online platform that features duck rolls and about 30 other dishes.

"Internet Plus" has sparked integration of the internet with traditional industries, and the food and beverage business has been no exception. In the catering and dining industry, the past year has witnessed a big growth in online ordering, delivery and payment.

"Chinese people say life is all about clothing, eating, housing and traffic. The internet has changed all the other three industries before it started to change the dining and catering industry very recently, and Quanjude has been adapting to the new environment to make the most of it," says Xu Jia, chief accounting officer with Quanjude and chairman of a new joint-venture company that is targeting the online takeout and e-commerce market.