Financial and technology companies ranked most authentic brands in China
Chinese consumers ranked the financial and technology brands as the most authentic while brands in the education and real estate sectors were ranked the least authentic, a survey by global communications agency Cohn & Wolfe showed on Thursday.
The survey was part of the firm's global study on the authenticity of the brands in the eyes of consumers, which revealed the top 100 most authentic brands in China and globally.
Financial brands including the Bank of China and China Merchants Bank as well as technology brands including Huawei Technologies Co Ltd, Alibaba Group Holding Ltd and Baidu Inc made the China Top 100 list. Traditional Chinese medicine brands Tong Ren Tang Group Co Ltd and Yunnan Baiyao Group Co Ltd were also ranked high on the list.