Lenovo aims to revive smartphone fortunes
By Ma Si | China Daily | Updated: 2016-04-22 08:04
Lenovo Group Ltd said on Thursday it will speed up efforts to expand offline retailing channels and marketing this year to revive its faltering smartphone business.
The move makes the world's largest PC maker the latest Chinese company to bank on bricks-and-mortar retailers to spur growth as the country's smartphone market is reaching saturation.
Chen Xudong, the company's senior vice-president in charge of its China mobile business group, said: "This year, we will devote huge resources to establishing Lenovo's image as a quality smartphone vendor, with its focus on marketing and offline retailing."
Photo