Phantom screenings: The show mustn't go on!

It's been a tough few weeks for some of China's corporate reputation managers.

First, there was the box office fraud, then the stock exchange delisting over cooked books and finally, scandals involving spurious vaccines and fake baby formula.

The story that attracted the most global attention, though, was the phantom screenings of the martial arts flick, Ip Man 3, starring Donnie Yen and Mike Tyson. The movie is about the life of legendary Wing Chun master Yip Man.