Pirelli sees opportunities in Chinese market

Pirelli & C SpA, one of the world's top five tire makers, is looking for opportunities to work with Chinese homegrown automotive manufacturers to provide tailored products, amid booming demand for high-end SUVs and electric cars, said a senior company manager.

"It is very important to work with local car players - that is a traditional business model for Pirelli," said Gregorio Borgo, director of general operations of Pirelli.

Citing the success of working with Fiat in Italy and Ford Motor Co in the United States, Borgo said Pirelli needed to localize its strategy, focusing on the booming the SUV and electric-vehicle sectors in China.