Huayi takes hard road to Hollywood

It is not unusual to hear about Chinese firms acquiring Hollywood movie studios these days, but film mogul Wang Zhongjun said that would not be his first choice to expand internationally.

Wang, president of Huayi Brothers Media Corp, said his company will accelerate its international expansion, especially in the United States. But he said purchasing big companies overseas is not the best way to do it.

"Just like when Huayi started its film business in China, we used the method of signing a large number of talented film directors and producers, and we hope this model can be used in the US," he said. "After all these years' of experience in the United States, we think it is possible to do that."