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Fastest-growing Chinese brands

Global communications group WPP and global brand agency Millward Brown released the 2016 BrandZ Top 100 Most Valuable Chinese Brands in March and highlighted the 20 brands that have gained most in brand value. The two agencies noted that it is becoming more difficult for a brand to break into the top 20 fastest-growing group. A brand had to gain at least 10 percent in value to ascend to the list in 2014 and 21 percent in 2015. It was 41 percent this year. Letv (LeEco) and NetEase are the two fastest-growing brands.