Trade booms on Alibaba's assurance

Company's credit program makes cross-border deals between buyers and suppliers a breeze

Ai Baozhong, a trade manager with Xiamen Brandnew Color Steel Forming Co Ltd, is glad India's global conglomerate Tata Group, after much thought, has finally placed a big order, thanks to Alibaba Group Holdings Ltd's trade assurance program.

A few months back, Tata had planned to buy steel forming equipment from Xiamen Brandnew, Ai said. But, even after two months of negotiations, Tata could not make up its mind.