Home decor goes DIY and online to meet millennials' demand
By Wu Yiyao in Shanghai | China Daily | Updated: 2016-04-11 08:45
Asked about the range of his do-it-yourself platform for home decor products and services, Chen Zaochun, president and chief executive of BDHOME, said, "Living area, dining area, bedrooms, study, decoration, art, lighting, carpeting, curtains, textile, you name it."
Chen has been working in the housing sector for more than two decades. He is now eyeing the omnichannel of innovative home decoration and furnishing.
It is a 4-trillion-yuan ($620.4-billion) market, a cake "too huge to be ignored".
Photo
