Govt to enhance rural e-commerce

The government is mapping out plans to use the Internet to lower logistics and distribution costs and promote e-commerce in rural areas, a top official said on Friday.

"We will continue to increase investments in construction of rural broadband networks ... and support companies building cold chain systems for the distribution of agricultural products," said Wang Bingnan, an assistant minister of commerce.

Efforts will also be made to promote online sales of farm products and to encourage e-commerce companies to expand their rural networks.