NBA eyes more China connections

Agenda includes 'old school' media and remembering Kobe's contributions

In the post-Kobe era, celebrating the past will be an important part of the NBA's strategy for ensuring the league's bright future in China.

"We absolutely have to continue to enhance our connection with Chinese fans through digital and social media - as well as print - in order to keep them up to speed with everything that's happening," NBA deputy commissioner Mark Tatum said in Beijing last week.