JD.com brings online selling to poverty-stricken county

JD.com Inc, a Chinese e-commerce giant, has launched a series of initiatives in Danzhai county, a poverty-stricken area of southern Guizhou province, which will help improve sales of local agricultural products and handcrafts.

The e-tailer is offering to set up online and offline stores, which it hopes will benefit as many as 30,000 residents.

The work will involve the setting up of a regional logistics distribution system, the creation of more online brands, and will encourage more industrial product makers to sell to the region.